MurMur is a voice-and-camera AI companion that runs largely on your device. This policy explains exactly what MurMur sees, what stays on your phone, and the few outside services it talks to — in plain language.
- Your conversation history and the things MurMur "remembers" are stored only on your device. We do not run servers that collect or store them.
- Face, gaze, and hand-gesture detection happen entirely on your device and are never uploaded.
- To answer you, MurMur sends your spoken words, a single camera still, and short context (like the time or weather) to Google Gemini. That is the main time your data leaves the device.
- We do not sell your data or use it for advertising.
1. Who we are
This Privacy Policy applies to the MurMur mobile application ("MurMur", "the app", "we", "us"). MurMur is an AI companion that you talk to and that can respond using your device's microphone and front camera.
Operator / data controller: MurMur. Contact details are in the Contact section.
2. What MurMur processes
Depending on which features you enable, MurMur may process the following. Many of these never leave your device — see section 3.
Voice & audio
When you talk to MurMur, it captures audio from your microphone to understand what you said and to hold a conversation. Audio may be transcribed on your device (Apple Speech) and/or sent to the cloud AI brain (Google Gemini) to generate a reply.
Camera & images
When the camera is active, MurMur uses the front camera so the pet can make eye contact, react to your presence, and recognize simple hand gestures. This visual analysis runs on-device. To give the pet visual awareness during a conversation, a single still frame may be included with the request sent to the cloud AI brain. Photos are saved to your photo library only when you explicitly capture one.
Conversation content & memory
MurMur keeps a history of your conversations and short "memory" notes (for example, things you've told it about yourself, callbacks, and mood trends) so it can feel continuous. This is stored locally on your device.
Location
If you ask about the weather or enable location-aware features, MurMur uses your approximate or precise location to fetch local weather and conditions.
Calendar, reminders & health
With your permission, MurMur can read upcoming calendar events and reminders to give you heads-ups, and can write mindful-session minutes to Apple Health. Calendar and reminder details may be summarized into the context MurMur sends to the AI brain so it can respond helpfully.
Device & diagnostic information
MurMur may read basic device state (such as battery level, orientation, and network connectivity) on-device to adapt its behavior. The app does not include third-party advertising or analytics SDKs.
3. On-device vs. cloud
MurMur is built to keep as much as possible on your device. Here is where each kind of processing happens:
| Data / feature | Where it's processed |
|---|---|
| Face, gaze & hand-gesture detection | On device Apple Vision — never uploaded |
| Live speech-to-text (captions) | On device Apple Speech |
| Offline / fallback AI replies | On device Apple Intelligence & a local language model |
| Default pet voice | On device built-in speech synthesis |
| Conversation history & memory | On device stored in the app's private storage |
| Main AI conversation (voice + a camera still + context) | Cloud Google Gemini |
| Optional custom voice | Cloud ElevenLabs — only if you set a custom voice ID |
| Weather & location lookup | Cloud Apple WeatherKit and/or Open-Meteo |
When data is sent to a cloud service, only what's needed for that feature is sent — for example, the pet's reply text (not your microphone audio) is what goes to the optional voice service.
4. Third-party services
MurMur relies on a small set of third parties to deliver certain features. When data is shared with them, it is governed by their own privacy policies:
- Google Gemini (Google LLC) — generates the pet's responses. Receives your transcribed/spoken input, a single camera still, and short conversational context. Google Privacy Policy · Gemini API Terms
- Apple (WeatherKit, Speech, Apple Intelligence, HealthKit) — Apple frameworks used for weather, on-device speech, on-device AI, and health logging. Apple Privacy Policy
- ElevenLabs — optional custom text-to-speech voice. Only used if you provide a custom voice ID; receives the pet's reply text. ElevenLabs Privacy Policy
- Open-Meteo — open weather/geocoding API used for weather lookups; receives coordinates or a place name. Open-Meteo Terms
We do not sell your personal information, and we do not share it with advertisers or data brokers.
5. Storage & retention
Your conversation history and memory notes are stored locally in the app's private storage on your device. We do not maintain a copy on our own servers.
- MurMur is designed to start a fresh session on each launch and to summarize and archive prior sessions locally so the app stays responsive.
- You can clear MurMur's stored data at any time by deleting your conversation history within the app (where available) or by deleting the app, which removes its locally stored data from your device.
- Data sent to third-party AI and weather services is retained according to their retention policies; see the links in section 4.
6. Permissions & how to control them
MurMur only accesses sensors and data you grant permission for. You are asked at the time a feature first needs access, and you can change your mind anytime in your device's Settings:
- Microphone & Speech Recognition — to hear and understand you.
- Camera — for eye contact, presence, and gesture reactions.
- Photos — to save a photo only when you choose to capture one.
- Location — for weather and location-aware replies.
- Calendar & Reminders — for event heads-ups.
- Health — to log mindful-session minutes you complete.
- Notifications — for reminders and gentle nudges.
On iOS, go to Settings → MurMur to review or revoke any of these. Revoking a permission disables the related feature but does not otherwise break the app.
7. Security
Data transmitted to third-party services is sent over encrypted connections (HTTPS/TLS). Locally stored data is protected by your device's standard app sandboxing and, where you have it enabled, device-level encryption and passcode/biometric protection. No method of transmission or storage is 100% secure, but we aim to minimize what leaves your device in the first place.
8. Children's privacy
MurMur is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided personal information through the app, please contact us so we can address it.
9. Your rights
Depending on where you live (for example, under the EU/UK GDPR or the California CCPA/CPRA), you may have rights to access, correct, delete, or restrict the processing of your personal data, and to data portability.
- Because most of your content lives on your device, you can exercise much of this directly — by viewing, clearing, or deleting your data in the app, or by deleting the app.
- For requests relating to data processed by third-party services on our behalf, or any other privacy request, contact us using the details below.
- We do not sell personal information and therefore do not offer a "Do Not Sell" mechanism, but you may still contact us with any privacy concern.
10. Changes to this policy
We may update this Privacy Policy as MurMur evolves. When we make material changes, we will update the "Last updated" date at the top of this page. Significant changes may also be announced within the app.
11. Contact
Questions, requests, or concerns about your privacy?